"Why isn’t my website showing up on Google?"
"How do I get more traffic without paying for ads?"
"What even is SEO, and why does it matter?"
If you’ve asked any of these, you’re in the right place. SEO (Search Engine Optimization) is how you get free, organic traffic from Google and other search engines. But most guides overcomplicate it.
Let’s fix that.
This is a no-BS, step-by-step breakdown of SEO—what it is, why it works, and how to do it right.
SEO is the process of optimizing your website so Google loves it and ranks it higher in search results. The higher you rank, the more free clicks you get.
Think of Google as a librarian. If you walk in and ask for "best running shoes for flat feet," the librarian won’t just pick a random book. They’ll recommend the most helpful, trustworthy, and relevant one.
SEO is about making your site that book.
Bottom line? If you have a website, you need SEO.