"Why isn’t my website showing up on Google?"
"How do I get more traffic without paying for ads?"
"What even is SEO, and why does it matter?"
If you’ve asked any of these, you’re in the right place. SEO (Search Engine Optimization) is how you get free, targeted traffic from search engines like Google. But most guides overcomplicate it.
So let’s cut the fluff—here’s everything you need to know about SEO, explained in plain English.
SEO stands for Search Engine Optimization. It’s the process of tweaking your website so Google loves it—ranking you higher and sending more visitors your way.
Think of Google as a librarian. If your website is a book, SEO is how you make sure the librarian recommends it to anyone asking about your topic.
Bottom line? If you have a website, you need SEO.
Google uses bots (called "crawlers") to scan websites, then ranks them based on 200+ factors. But you only need to focus on the big three:
This is all about your content and website structure.